Cole Kramer was ready to take on one of the hardest mountain hunts in the world — brutal elements and all. But it wasn’t just the trophy-sized blue sheep that drove him there, it was the hunt for the entire experience — the arduous journey, the unique culture, and the incredible people he’d meet along the way.

Uncover the in-depth stories behind the YETI brand, Tundra’s innovative origin, and how it’s gone on to save lives, take on grizzly bears, and bring together a passionate outdoor community. Learn more about one of YETI's most popular cooler products and some of the fascinating stories that come along with it.

After agreeing somewhat blindly to an adventure not too far from her home and restaurant in Wellington, NZ, Monique embraces uncertainty and the opportunity to camp and cook in a remote, yet familiar destination.

One year ago Grant Langmore did something no one had ever done — he caught Lady Bird Lake's record largemouth bass at age 13.

About 4,000 miles west of mainland United States you'll find the legendary paniolo - the cowboys of Hawaii. What began with a gift of a few cows and a bull to the King in the 1700s has grown into a ranch community that's passed down their hunting, cowboying, and fishing styles for generations. YETI Ambassador Chris Malloy visits the Big Island to learn from the legends.

This past August, YETI helped sponsor a retreat in Dubois, WY hosted by Boarding for Breast Cancer and Casting for Recovery. Here’s why.

Dale Rollins has dedicated his life to the bobwhite quail of West Texas. While there are many ways to measure Dale Rollins’ success, none of them matter to him more than instilling a love for wildlife in future generations.

For Leighan Falley, Alaska is more than home — it’s a calling. Falley spent years as a ski guide and climber on the Alaskan range, focusing much of her energy on Denali.

In 2006, YETI Coolers was founded with a simple mission: build the cooler you’d use every day if it existed.

Life has a way of putting us where we need to be. For Vala, that's in both Greenland - where she works at her family's fishing lodge - and Reykjavík, where she teaches her daughter how to do it all on her own, too.

Jack Sanders was certain he found the perfect remodeling project for his senior architecture thesis. But an outsider’s view on what was needed for a rural Alabama baseball team required a different approach, one that derived from the inside out. In the end, his unorthodox approach led him to discover how a community built on passion and innovation is what legacies are made of. And he followed suit.

The Midnight Hour is a never-before-seen look into the places, the people, and the detours that shaped an iconic group of musicians. Featuring Jack Johnson, Margo Price, and Terry Allen –the series is hosted by Academy and Grammy award-winning songwriter Ryan Bingham. Our three-part series explores each artist’s path and gives an intimate look into the truth behind their music and art.