YETI Head of Design Technology and Visionary of Fictional Products, Martin Bailey has been tasked with creating a rural answer to the recent urban scooter craze. In line with YETI’s quest for innovation and over-engineering, Martin has finally cracked the code with “The Falcon” – a scooter truly Built For The Wild. Follow Martin and the design team as they concept what could be (won't be) next in YETI’s line of innovative products.

He grew up on the Navajo reservation with little else besides family, livestock, and his grandfather’s prayer. Derrick Begay has since gone on to take his place as one of the best cowboys around and paved the way for generations of Navajo cowboys to come.

Jack Sanders was certain he found the perfect remodeling project for his senior architecture thesis. But an outsider’s view on what was needed for a rural Alabama baseball team required a different approach, one that derived from the inside out. In the end, his unorthodox approach led him to discover how a community built on passion and innovation is what legacies are made of. And he followed suit.

This past August, YETI helped sponsor a retreat in Dubois, WY hosted by Boarding for Breast Cancer and Casting for Recovery. Here’s why.

Uncover the in-depth stories behind the YETI brand, Tundra’s innovative origin, and how it’s gone on to save lives, take on grizzly bears, and bring together a passionate outdoor community.

Food is so much more than what you put in your mouth. Food is where you are, who you’re with, and what you had to do to get there. In this series, professional chef, hunter, and wild foods forager Eduardo Garcia makes a memorable meal with what’s on-hand, learning from the land and local pros, making food an integral part of every adventure.

Bull riding and stock contracting, they share a lot of the same emotions. For HD Page, his previous life bull riding is channeled into raising bucking bulls that are themselves next-level athletes. Two-time World Champion JB Mauney can attest. And in both riding and raising, doing it well comes down to two things: try, and love.

The thing about noodlin' is that you don't need an expensive bass boat to do it. Just a little nerve. Watch the film.

On the longest day of the year, Fly Fishing Guide and YETI Ambassador, Jeff Currier, takes advantage and spends (nearly) every minute of daylight fishing the ranch of the Henry’s Fork River. What started out as a great idea has since become a tradition 30 years running.

When Hurricane Sandy hit the east coast, all the hard work and heart Billy Durney put in to building his dream restaurant came to an unexpected halt. But that didn't stop this bodyguard-turned-pitmaster from pulling through for his Brooklyn community. He lifted his hometown's spirits with damn good barbecue, and in turn, they inspired his greatest pursuit yet.

Life has a way of putting us where we need to be. For Vala, that's in both Greenland - where she works at her family's fishing lodge - and Reykjavík, where she teaches her daughter how to do it all on her own, too.

About 4,000 miles west of mainland United States you'll find the legendary paniolo - the cowboys of Hawaii. What began with a gift of a few cows and a bull to the King in the 1700s has grown into a ranch community that's passed down their hunting, cowboying, and fishing styles for generations. YETI Ambassador Chris Malloy visits the Big Island to learn from the legends.