Without bulls, there is no bull riding. Simple enough. And one contractor in particular is responsible for bringing some of the rankest bulls to the sport. But more than a contractor, more than a scout or a businessman, Chad Berger embodies what it means to be a cowboy. And it’s perhaps that deep-rooted cowboy character that ultimately turned a typical Saturday night in Bismarck into a legendary event.

As of yesterday, Heath Joske hadn’t been on a snowboard in 13 years – too busy chasing surf around the world. Now, after a wrong turn, he’s boot-packing with pro boarders Robin Van Gyn and Forrest Shearer in the backcountry of New Zealand’s Southern Alps.

Three YETI Ambassadors in search of waves fly over the mountains, into coastal Fiordland, and back in time, stepping into the era of New Zealand’s original “Chopper Boys” – reckless heli-hunters who defined adventure.

YETI Head of Design Technology and Visionary of Fictional Products, Martin Bailey has been tasked with creating a rural answer to the recent urban scooter craze. In line with YETI’s quest for innovation and over-engineering, Martin has finally cracked the code with “The Falcon” – a scooter truly Built For The Wild. Follow Martin and the design team as they concept what could be (won't be) next in YETI’s line of innovative products.

He grew up on the Navajo reservation with little else besides family, livestock, and his grandfather’s prayer. Derrick Begay has since gone on to take his place as one of the best cowboys around and paved the way for generations of Navajo cowboys to come.

Jack Sanders was certain he found the perfect remodeling project for his senior architecture thesis. But an outsider’s view on what was needed for a rural Alabama baseball team required a different approach, one that derived from the inside out. In the end, his unorthodox approach led him to discover how a community built on passion and innovation is what legacies are made of. And he followed suit.

This past August, YETI helped sponsor a retreat in Dubois, WY hosted by Boarding for Breast Cancer and Casting for Recovery. Here’s why.

Uncover the in-depth stories behind the YETI brand, Tundra’s innovative origin, and how it’s gone on to save lives, take on grizzly bears, and bring together a passionate outdoor community.

Food is so much more than what you put in your mouth. Food is where you are, who you’re with, and what you had to do to get there. In this series, professional chef, hunter, and wild foods forager Eduardo Garcia makes a memorable meal with what’s on-hand, learning from the land and local pros, making food an integral part of every adventure.

Bull riding and stock contracting, they share a lot of the same emotions. For HD Page, his previous life bull riding is channeled into raising bucking bulls that are themselves next-level athletes. Two-time World Champion JB Mauney can attest. And in both riding and raising, doing it well comes down to two things: try, and love.

The thing about noodlin' is that you don't need an expensive bass boat to do it. Just a little nerve. Watch the film.

On the longest day of the year, Fly Fishing Guide and YETI Ambassador, Jeff Currier, takes advantage and spends (nearly) every minute of daylight fishing the ranch of the Henry’s Fork River. What started out as a great idea has since become a tradition 30 years running.