Bull riding and stock contracting, they share a lot of the same emotions. For HD Page, his previous life bull riding is channeled into raising bucking bulls that are themselves next-level athletes. Two-time World Champion JB Mauney can attest. And in both riding and raising, doing it well comes down to two things: try, and love.

Three YETI Ambassadors in search of waves fly over the mountains, into coastal Fiordland, and back in time, stepping into the era of New Zealand’s original “Chopper Boys” – reckless heli-hunters who defined adventure.

Meet the family behind America’s longest running weekly rodeo.

Cole Kramer was ready to take on one of the hardest mountain hunts in the world — brutal elements and all. But it wasn’t just the trophy-sized blue sheep that drove him there, it was the hunt for the entire experience — the arduous journey, the unique culture, and the incredible people he’d meet along the way.

Uncover the in-depth stories behind the YETI brand, Tundra’s innovative origin, and how it’s gone on to save lives, take on grizzly bears, and bring together a passionate outdoor community. Learn more about one of YETI's most popular cooler products and some of the fascinating stories that come along with it.

After agreeing somewhat blindly to an adventure not too far from her home and restaurant in Wellington, NZ, Monique embraces uncertainty and the opportunity to camp and cook in a remote, yet familiar destination.

One year ago Grant Langmore did something no one had ever done — he caught Lady Bird Lake's record largemouth bass at age 13.

About 4,000 miles west of mainland United States you'll find the legendary paniolo - the cowboys of Hawaii. What began with a gift of a few cows and a bull to the King in the 1700s has grown into a ranch community that's passed down their hunting, cowboying, and fishing styles for generations. YETI Ambassador Chris Malloy visits the Big Island to learn from the legends.

This past August, YETI helped sponsor a retreat in Dubois, WY hosted by Boarding for Breast Cancer and Casting for Recovery. Here’s why.

Dale Rollins has dedicated his life to the bobwhite quail of West Texas. While there are many ways to measure Dale Rollins’ success, none of them matter to him more than instilling a love for wildlife in future generations.

Few people know anything the way David Mangum knows tarpon fishing. The Florida angler devotes every waking hour of his life to studying the fish, and coming up with new ways to draw them out and catch them.

A man’s place is on the mountain, a woman’s place is in the home. That’s the message Pasang had always heard but was never willing to accept.

Featuring: Pasang Lhamu Akita Sherpa, Sareena Rai

Run time: 16 minutes