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AMBASSADORS

Yeti Ambassador

Matt
Horn

Oakland
,
California
BBQ
Matt Horn
Who would’ve guessed renowned pitmaster Matt Horn would discover his culinary passion in his grandmother’s backyard? Not him, not us, (and probably not his grandmother). But we’re damn glad he did. Because after spending years refining his meat-smoking techniques (Central-Texas style) Horn graduated from backyards to local farmers markets to food festivals to underground pop-ups. And these pop-ups became so popular, he was able to find a permanent home for his barbecue joint, Horn Barbecue, in West Oakland, California. Here’s a little taste of what goes on inside the mind of this groundbreaking firemaker.

Q:

What goes through your head when you first wake up in the morning?

A:

The first thing I think about is attacking the day.

Q:

Where is your favorite place to work?

A:

When I’m near my smoker, Lucille.

Q:

How do you up your game year after year?

A:

There is always a refining process that takes place with what I do. I always want look at what we are doing and see how we can take an innovative approach to taking things to the next level.

Q:

If you could do anything better what would it be?

A:

Be more in the moment.

Q:

Who are your heroes? Who do you look up to?

A:

My heroes are my mother and father. I look up to those that have come before me and made it possible for me to carry on the great tradition of barbecue.

Q:

What haven’t you accomplished that you aspire to do in your lifetime?

A:

I want to use my craft to be a blessing to those that may not have the means to do so themselves. I want to feed as many people as I can.

Q:

What part of you, or what you do, reflects a spirit of restlessness?

A:

My commitment to my craft and relentless approach to moving the culture forward. It’s an internal drive that keeps me going.

Q:

If there is any love-hate relationship with any aspect of what you do, can you describe what that is?

A:

I love when I’m doing what I’m passionate about, I hate feeling as if I haven’t done enough.

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