Professional Bull Rider Reese Cates does everything with 100% effort. Reese is a 3rd generation bull rider with deep ties to the Western and horse industries. He was the 2008 Rookie of the Year in the PBR and continued his career in the PBR with multiple event wins. Apart from rodeo, Reese is also an avid hunter, has become CrossFit Level 1 certified, and spends a lot of his focus on his family. The way he urges folks to take on the unpaved path with confidence and passion makes us proud to call him a part of the YETI crew.

REESES GEAR PICKS

14 oz Stackable Mug
Rambler® 14 oz Stackable Mug
WITH MAGSLIDER™ LID
$30.00
21071502197
GoBox 30 Gear Case
Loadout® GoBox 30 Gear Case
$250.00
26010000214
45 Hard Cooler
Tundra® 45 Hard Cooler
NEW PRICE, WAS $325
$300.00
10045200000
SEE MORE STORIES
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5 MIN FILM
FISH
A Dream Runs Through It
The heart and hard work Kate Crump is putting into opening a fly fishing lodge in Bristol Bay, Alaska.
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6 MIN FILM
OUTDOOR
Howling into the Rough
After golfing a true links course, Pro Surfer and Ambassador Mick Fanning knows why the Irish guides are smiling.
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5 MIN READ
HUNT
A Caribou Hunt
Tatum Monod heads deep into the Yukon territory in Canada to embark on her first hunt ever, a hunt for caribou.
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3 MIN READ
COASTAL
After The Madness
On the heels of her 8th world title, Pro Surfer and Ambassador Stephanie Gilmore resets
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5 MIN FILM
FISH
A Proper Occupation
JT Van Zandt, Alvin Dedeaux, and David Mangum join forces on the fishing trip of a lifetime in the Seychelles.
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4 MIN FILM
SURF
Heavy Water Guardians
Wading the flats for a shot at Giant Trevally in the remote Cosmoledo Atoll, an angler’s paradise.
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5 MIN FILM
RANCH & RODEO
Maui’s Makana
The Maui Rodeo is rich in paniolo heritage, a spirit of giving, and serious roping skills.
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5 MIN FILM
FISH
Wind River
Can fly fishing tourism on the Wind River’s pristine rivers be a positive agent for generational change?
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4 MIN FILM
FISH
Oliver Ngy: Big Bass Dreams
How a kid from humble beginnings in Los Angeles is living out his dreams of competing professionally.
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5 MIN FILM
FISH
A Team Fish
Three women each with their own set of fishing skills, a plan starts brewing.