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AMBASSADORS

Yeti Ambassador

Richmond
Champion

Dublin
,
Texas
Ranch & Rodeo
Richmond Champion
Richie Champion turned heads when he became a millionaire at just 21, and for good reason. He's the first competitor ever to win one of the biggest trophies a cowboy can strive for - $1,000,000 at THE AMERICAN. Today, his same fearless attitude continues to pay off in the arena. He's a 3x WNFR qualifier and reigning champion bareback rider of the Calgary Stampede.

Q:

What goes through your head when you first wake up in the morning before you bareback ride?

A:

Where is the coffee? Then I can think about riding bucking horses.

Q:

Where is your favorite place to bareback ride?

A:

Without a doubt the most electric atmosphere to ride a bareback horse is inside the Thomas & Mack Center in Las Vegas at the NFR. Most rides throughout my season are imagined in that setting.

Q:

How do you up your game year after year?

A:

It's easy. At the end of every season comes a reassessment of goals - ones that I've accomplished and those that were short comings. Then I prioritize new goals and move forward, all while trying to think outside the box. Where is my edge? How can I find it? What's it going to take?

Q:

If you could do anything better what would it be?

A:

Playing the guitar. It's something that has always interested me but I've never taken the time to get better at it.

Q:

Who are your heroes? Who do you look up to?

A:

Kaycee Feild and Bobby Mote - two of the most dominant bareback riders to ever climb on the back of a horse. They're true pioneers of the sport and ambassadors of what it means to be cowboys.

Q:

What haven't you accomplished that you aspire to do in your lifetime?

A:

Be a World Champion. It's that simple.

Q:

If there is any love-hate relationship with any aspect of what you do, can you describe what that is?

A:

Anxiousness and nerves. If I don't have them, I'm missing them, but when they hit it's like finding comfort in discomfort.

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