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The Brand that Bucks

Story

N°36

YETI presents

The Brand that Bucks

Jordan

Jordan

Gill

Any rodeo fan that has watched the National Finals Rodeo recognizes the flashy broncs branded with the Anchor K. The K stands for Korkow, a third generation South Dakota rodeo producer and stock contractor.

The Korkow family has more history in rodeo than shit in an outhouse. They have been providing stock at the NFR since it was first held in 1959 and every year since then. If you know rodeo then you know Korkow.

Every spring the stock is gathered from the winter pastures to be sorted off for the annual Korkow Rodeo School. Young cowboys come from all over to learn from World Champions, in hopes they too will wear a gold buckle someday. Three days of Anchor K stock throwing heads in the dirt can determine a future rodeo athlete or an equipment post on Craigslist.                                                                       

From broken bones to broken hearts, this is the brand that bucks.

Jordan

Jordan

Gill

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